Mission
To support the mission of the national Professional Beauty Federation through state activism.
To raise our collective industry voice to improve the quality of professional life for all sector participants comprising the professional beauty industry.
To promote professionalism in the professional beauty industry. It is at the heart of our industry's health.
To enhance and elevate the image of licensed salon professionals in California. To help create awareness of professional beauty products and services through positive public relations and industry image building activities.
To gather a broad spectrum of industry opinion through surveys, discussion and advisory groups and to use that data to develop public policy.
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