PROFESSIONAL
BEAUTY INDUSTRY ‘WOW's CALIFORNIA LEGISLATORS
AT PBFC's 6th ANNUAL ‘WELCOME TO OUR WORLD' (W.O.W.)
Soothing ‘Spa Environment’ On Capitol South Steps
Sacramento, CA – ‘Welcome To Our World' (‘WOW’ to many), has become an annual tradition for California legislators in
Sacramento. Hosted conveniently on the South steps of the State
Capitol building, the 6th annual ‘W.O.W. event was held on Monday,
April 23 and many legislators, their hard-working staffers,
administration officials and cosmetology board members all found a
temporary ‘spa oasis' in which to relax and rejuvenate. Guests enjoyed complimentary services and catered refreshments in a magnificent white 'spa environment' tent.
With complimentary neck-and-shoulder massages, manicures,
haircuts and make-up consultations, guests got to personally
experience the skills and services of the State's $6 Billion dollar
beauty industry while getting informed and educated about industry
issues and advancements. California's leading salon/spa pros from
the local area and from around the state demonstrated the power of
beauty as they helped hard working politicos to ‘de-stress' a bit at
day's end.
Special thanks to PBFC sponsor companies for their continued
industry support: Amerispa, California Association for Schools of
Cosmetology, Cost Cutters, Fantastic Sams, HAI-Elite, Marinello
Schools, Milady/Thomson Delmar Learning, Regis, Schwarzkopf,
Supercuts, Trade Secret and the many others who ensure the
continuance of the voice of the PBFC.
The PBFC also thanks the following industry professionals for
volunteering their time and providing professional services: Edward Teitel, International
Creative Director of HAI-Elite – Kerry Bevin, General Manager,
Collections Salon & Day Spas, and Collections Salon & Spa Stylists
Alberto Carrillo, Abraham Vargas and Susan Guzman – Jaime Schraback,
PhD, Precision Nails, Carmel CA – Stylists Kathleen Clark and Amy
Schauffele of Salon B, Sacramento, CA – Stylist Robert Chavis,
Screams of Passion Salon, San Diego, CA – Adam Federico and the staff of AJF Salons and the students of Federico Beauty Institute, Sacramento, CA,
The Professional Beauty Federation of California is headquartered
in Sacramento. Visit us at www.beautyfederation.org. For more
information call Fred Jones at 530-887-9944.
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Photo Captions
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| On her very first day of work as Governor Schwarzenegger's appointed Director of the Department of Consumer Affairs, Carrie Lopez speaks with Assembly member Doug La Malfa (North Central Valley), DCA Board Liaison Antonette Sorrick, and PBFC Chair Ted Nelson. She arrived looking great and left looking ‘even greater’ after receiving her complimentary hair-cut and style from Sacramento-based stylist Adam Federico. |
BBC President Jerry Tyler speaks with BBC Vice President Richard
Hedges and newly appointed Board member Ken Williams, while Mr.
Hedges and Mr. Williams enjoy a head/neck/arm massage. |
Assemblymember and New Democrats Caucus Chair Nicole Parra (South
Central Valley) receives a hair-cut/style from HAI-Elite Styling Team member Alberto Carrillo while chatting with PBFC Chairman Ted Nelson. |
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| Milady's Dir. of Industry Relations Sandra Bruce flew in from the
Midwest to join the festivities, photographed with PBFC Chairman Ted
Nelson and PBFC Advocate Fred Jones. |
The 'Welcome to Our World' ‘Spa Oasis’ tent on the Capitol South steps |
PBFC Chairman Ted Nelson and PBFC Advocate Fred Jones tag-team
Assemblymember Ted Gaines, (Northern Foothills) while he gets a cut from Alberto Carillo. |
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